Buying digital cameras has always been quite a task. Reading reviews, asking friends, learning about photography.. the list is endless. And just when you think you’re done with this cycle and zero down on one, a new one pops up out of nowhere. Most of my friends have had similar experiences when it came to purchasing digicams.

I happened to bump in to a site called Snapsort one day; and the very same evening, I was admiring my new DSLR. It was that simple. The site had a clean, simple and focused approach to help users decide pretty much anything digicam. Whether it was to learn about cameras, learn about their performance, prices.. I didn’t have to look elsewhere. The task based UI offered a neat user experience due to it’s simple language and intuitive icons.

Comparing two cameras was never easier – it is well laid out in a “face-off” manner of sorts that helps the user make an informed buying decision. Scores, what they mean and the parameters that make the camera stand apart are well illustrated.

The details that govern the differences in comparison have also been made friendly.

I really liked the “Just tell me!” feature. I think it works well for last minute purchases. It would help if more currency types are supported as people don’t usually want to go about converting USD to their local currency (keeping in mind the feature’s single-step task).

If you’re interested in photography, and looking for easy ways to learn the art, check out the “Learn” feature. It’s quite cool as well.

Overall, I’d give the service a 4.5/5 rating